By now, you’ve heard about Le-Vel’s ongoing video series, The Rise and THRIVE of Emmitt Smith. Emmitt Smith represents what rising and thriving is all about. This former Dallas Cowboys running back is one of professional football’s most accomplished players in history. Although he’s been retired from football for 12 years, he keeps proving again and again what it means to be a thriver.
In fact, Rise and THRIVE could very well be the title of Emmitt’s life story. Throughout his life, Emmitt has confronted challenges boldly, with perseverance and dignity.
His story begins in 1969 in Pensacola, Florida, where, as a youth, Emmitt began playing football at the Salvation Army. While he dreamed of one day playing for the NFL, his family’s financial difficulties made that goal seem unlikely.
Nevertheless, Emmitt was a star athlete in high school, even as he juggled odd jobs to support his family. He later went on to play football for the University of Florida Gators. In his junior year of college, his NFL dream became a reality: The Dallas Cowboys came calling, and Emmitt never looked back.
He spent the next 13 seasons with the Cowboys, followed by two seasons with the Arizona Cardinals before his retirement in 2005. During his amazing 15-year career, he established numerous records that remain standing today.
Emmitt continues to rank as the all-time leading rusher with 18,355 career rushing yards, and the all-time rushing touchdown record holder with 164 touchdowns. He holds three Super Bowl champion rings and was inducted into the Pro Football Hall of Fame as part of the Class of 2010.
After his retirement, he became a football analyst for ESPN and the NFL Network and founded several real estate development, financing, construction and technology companies. He is the author of Game On, a book in which he shares the principles that have inspired his success both on and off the football field.
And, never one to turn down an opportunity to try something new, Emmitt also won “Dancing with the Stars” with his partner, Cheryl Burke, in 2006. Emmitt and his wife, Pat, are the founders of the Pat & Emmitt Smith Charities, which provides educational and enrichment opportunities to underserved children. He’s a much-loved figure in the city of Dallas, where he, Pat, and their five children have resided for many years.
Emmitt is a powerful example of how the refusal to quit – and the commitment to thrive under any circumstances – can turn seemingly impossible dreams into realities. That’s the very spirit behind our entire THRIVE product line, and the community that connects us all – employees, Brand Promoters and customers alike. His philosophy for life is one that motivates and inspires: “What do you want for yourself? Do you want to be successful, and are you willing to pay the price? That’s the decision we have to make every day of our lives.”
Look for more details on The Rise and THRIVE of Emmitt Smith – including some exclusive video clips from the series — coming soon!