Meet Jason Camper Co-CEO of Le-Vel
Meet Jason Camper
We sat down with Le-Vel Co-Founder, Co-CEO and Co-Owner Jason Camper to find out a little more about one of the men behind the amazing success and growth of Le-Vel. From his beginnings in direct selling to skydiving, learn more about the entrepreneur, athlete and innovator who is Jason Camper.
Texas Roots and Big Dreams
Jason Camper grew up in Lubbock, Texas. His father was an air traffic controller and his mother worked for a university. It was what he describes as a very traditional and humble upbringing. While in college – first at Lubbock Christian University, then Texas Tech University – Jason discovered nutritional supplements and direct selling. He ultimately left college to pursue a career in the industry, and he never looked back. He worked as a distributor for nearly nine years before moving to the corporate side of dietary supplement direct sales. Along the way, he learned management, supply chain, commissions, software and every other aspect of the business he could. “One thing that I think is kind of special,” he says, “is that both Paul (Gravette) and I started right where all of the Promoters started – with hopes and dreams.
“One of the things that helped me,” Jason continues, “was something my father told me early on. He said that maturity doesn’t come with age. And I was introduced to this business at such a young age, in college. Being that young and talking to people — 90 percent of them older than me — sometimes you can get kind of intimidated by that. I voiced those concerns to my dad, and that’s when he told that maturity doesn’t come with age. And that’s something that has stuck with me.”
Going “all in” on Le-Vel was scary, Camper says. Plenty of naysayers said a cloud-based business model wouldn’t succeed. “I’ve definitely learned a lot of patience. It’s been a big roller coaster of ups and downs. If it’s taught me one thing, I think it has to be faith.”
No Ordinary Company
What does Jason like best about his job? “The speed of it. Le-Vel has always been so fast-paced. You’re not sitting around looking for what to do. And I love how we get to work with each other. I was never fond of the 9-to-5 corporate atmosphere. I didn’t like the politics. It felt like a soap opera, and I never liked any of that. I love how we’re able to work and communicate with everyone from a cloud, a virtual standpoint. And I like how I’m able to change up what I do. I might be heavy for half the day or three-quarters of the day on the ops side, the back end of the business. But then I can totally flip to the front. I can get on phone calls, talk about the product and the passion for this business. I love being able to change that up.”
Le-Vel is no ordinary direct selling company, and Jason Camper is a big part of that culture. “I say this in a very humble way,” he says, “but when people meet me for the first time, I think it catches them off guard. I think they expect someone in my position to be in a suit and tie at all times, and I’m not. I’m very down to earth. I’m probably running around in gym shorts and a T-shirt, on the phone working the business most of the time.”
An Active Life
Outside of work, “I love to play golf, and I love to travel. I’m an avid car collector. I’m an athlete at heart. I played soccer in college and competitive soccer my whole life, and I work out four to five times a week. It’s more for the mental relief. I love being able to get off phones and technology, listen to music and get a good sweat going. Fitness is just a part of who I am because I was just such an athlete growing up.” When asked if there’s anything on his bucket list that he has yet to tackle, he responds, “if I knew I could do it and I wouldn’t be so freaked out, I think I’d love skydiving or jumping off mountains with a flying suit, like those crazy guys in Europe. I’m not the most comfortable in the air, though, so I think someone would probably have to knock me out of a plane to skydive!”
Jason Camper and his wife have been married almost nine years. During their downtime, you’ll usually find them outdoors, sometimes with their “Schnoodle” (Schnauzer and Miniature Poodle). They also travel frequently. Cabo San Lucas, Mexico, and Napa Valley are among their favorite destinations.
Inspiration for the Future
It’s clear that this is a business that energizes and inspires him. When asked what he admires most about Le-Vel’s independent Brand Promoters, Jason Camper praises their willingness to roll up their sleeves and get to work. “It’s been very uplifting to work with grassroots, salt-of-the earth people,” he says. “This business was built and is successful because of the dogged work that we put in to get it where it needs to be. It’s fun to see that in the Promoters. Nobody has been given anything. It’s been a true underdog story for me and Paul and for all of the Promoters who have succeeded, too.”